Determinants of Decision to Pay a Price Premium for Modified Food in Korea
The knowledge of whether or not consumers are willing to pay a price premiums and the amount of the willingness to pay (WTP) when buying foods with more fiber, vitamins, protein, fat, and less saturated fat shapes food manufacturer and distributor marketing strategies and supports the development of...
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| Format: | article |
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2013
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| Online Access: | http://hdl.handle.net/11073/8294 |
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