Assessment of Virtual Reality technology as a tool to enhance beauty and skincare e-commerce targeting Gen X, Millennials and Gen Z in Dubai, United Arab Emirates
This paper explores whether a virtual shopping experience using immersive VR technologies can enhance and possibly substitute an in-store presence of a consumer shopping for beauty and skincare products. Differences in age groups directly affect consumers’ approach towards shopping and lead their sh...
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2020
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/1620 |
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