CRM projects as a source of competitive advantage
Customer relationship management (CRM) appears to be gaining significant importance as businesses continually seek for efficient ways to manage their relationship with customers. In the light of this, this research had a core objective of ascertaining how CRM projects serve as a source for businesse...
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2015
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| Online Access: | http://bspace.buid.ac.ae/handle/1234/773 |
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