Influence of Firm-Actor Integration on Value Co-creation within Base of Pyramid Market Ecosystems
Academic and practitioner interest in the very low-income or Base of Pyramid (BOP) markets has been on the rise for the past two decades, resulting in considerable insights into the challenges and opportunities involved in introducing market-based solutions to alleviate poverty among the poorest of...
Saved in:
| Main Author: | |
|---|---|
| Published: |
2023
|
| Online Access: | https://bspace.buid.ac.ae/handle/1234/2489 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|