Designing Food Packages to Attract Customers: A Systematic Approach
Packages are considered an influential tool used to sell food products by communicating certain marketing messages to attract customers and influence their purchasing decision. This paper presents a systematic approach to design food product packages capable of delivering marketing messages intended...
محفوظ في:
| المؤلف الرئيسي: | M. Salhieh, Sa’Ed (author) |
|---|---|
| منشور في: |
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/3111 |
| الوسوم: |
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