An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN Approach

With the emergence of the COVID-19 pandemic, online education has become the norm, posing challenges to academic effectiveness. This study examines the adoption of Metaverse in higher education. Using the Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Protection Motivation Theor...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: ABOUSHARKH, INAS WAHID (author)
منشور في: 2023
الموضوعات:
الوصول للمادة أونلاين:https://bspace.buid.ac.ae/handle/1234/2322
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
_version_ 1862980613149032448
author ABOUSHARKH, INAS WAHID
author_facet ABOUSHARKH, INAS WAHID
author_role author
dc.creator.none.fl_str_mv ABOUSHARKH, INAS WAHID
dc.date.none.fl_str_mv 2023-08-10T09:52:29Z
2023-08-10T09:52:29Z
2023-06
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv 21003257
https://bspace.buid.ac.ae/handle/1234/2322
dc.language.none.fl_str_mv en
dc.publisher.none.fl_str_mv The British University in Dubai (BUiD)
dc.subject.none.fl_str_mv metaverse
higher education
virtual reality
augmented reality
UTAUT2
PMT
academic effectiveness
dc.title.none.fl_str_mv An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN Approach
dc.type.none.fl_str_mv Dissertation
description With the emergence of the COVID-19 pandemic, online education has become the norm, posing challenges to academic effectiveness. This study examines the adoption of Metaverse in higher education. Using the Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Protection Motivation Theory (PMT), a model was developed to assess the adoption of Metaverse technology in an educational setting from a student’s perspective. 368 undergraduate students in the United Arab Emirates participated in the survey. These students had extensive exposure to technology, particularly online learning tools. Structural equation modeling and deep learning analysis were used for data analysis. The results highlighted significant factors influencing the initial intention to adopt Metaverse technology in education. The most distinguishing success factors were identified as Habit, Self-Efficacy, Response-Efficacy, and Response-Cost. This research contributes to theory by presenting and empirically validating a novel model that investigates the factors influencing the initial intention to adopt Metaverse technology in higher education. The practical implications of the study's findings are that they inform the development of diffusion strategies and marketing techniques for the adoption of Metaverse technology in higher education. This is accomplished by evaluating the impact of diverse user requirements on the intention to use the Metaverse for educational purposes. The findings may also help Metaverse technology designers create platforms that are user-friendly to nurture self-efficacy, and successful in accomplishing learning outcomes i.e., increasing response-efficacy, and cost- and time-efficient (cutting response-cost).
id budr_241a2f2ce956aee23e0b8106d66ebfa2
identifier_str_mv 21003257
language_invalid_str_mv en
network_acronym_str budr
network_name_str The British University in Dubai repository
oai_identifier_str oai:bspace.buid.ac.ae:1234/2322
publishDate 2023
publisher.none.fl_str_mv The British University in Dubai (BUiD)
repository.mail.fl_str_mv
repository.name.fl_str_mv
repository_id_str
spelling An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN ApproachABOUSHARKH, INAS WAHIDmetaversehigher educationvirtual realityaugmented realityUTAUT2PMTacademic effectivenessWith the emergence of the COVID-19 pandemic, online education has become the norm, posing challenges to academic effectiveness. This study examines the adoption of Metaverse in higher education. Using the Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Protection Motivation Theory (PMT), a model was developed to assess the adoption of Metaverse technology in an educational setting from a student’s perspective. 368 undergraduate students in the United Arab Emirates participated in the survey. These students had extensive exposure to technology, particularly online learning tools. Structural equation modeling and deep learning analysis were used for data analysis. The results highlighted significant factors influencing the initial intention to adopt Metaverse technology in education. The most distinguishing success factors were identified as Habit, Self-Efficacy, Response-Efficacy, and Response-Cost. This research contributes to theory by presenting and empirically validating a novel model that investigates the factors influencing the initial intention to adopt Metaverse technology in higher education. The practical implications of the study's findings are that they inform the development of diffusion strategies and marketing techniques for the adoption of Metaverse technology in higher education. This is accomplished by evaluating the impact of diverse user requirements on the intention to use the Metaverse for educational purposes. The findings may also help Metaverse technology designers create platforms that are user-friendly to nurture self-efficacy, and successful in accomplishing learning outcomes i.e., increasing response-efficacy, and cost- and time-efficient (cutting response-cost).The British University in Dubai (BUiD)2023-08-10T09:52:29Z2023-08-10T09:52:29Z2023-06Dissertationapplication/pdf21003257https://bspace.buid.ac.ae/handle/1234/2322enoai:bspace.buid.ac.ae:1234/23222023-08-10T23:00:25Z
spellingShingle An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN Approach
ABOUSHARKH, INAS WAHID
metaverse
higher education
virtual reality
augmented reality
UTAUT2
PMT
academic effectiveness
title An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN Approach
title_full An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN Approach
title_fullStr An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN Approach
title_full_unstemmed An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN Approach
title_short An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN Approach
title_sort An Integrated Model For Examining The Intention To Use The Metaverse In Higher Education Through The SEM-ANN Approach
topic metaverse
higher education
virtual reality
augmented reality
UTAUT2
PMT
academic effectiveness
url https://bspace.buid.ac.ae/handle/1234/2322