Trade Flow and Nation Brand Distance: A Structural Gravity Model Approach
ABSTRACT In today’s fierce global competition, nations are aiming to improve their country’s standing in the international trade market to sustain their economic vitality and growth. A progeny of this global milieu, the ‘nation brand’ concept has captured the growing attention of policy makers, prac...
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2021
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/1949 |
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