Value Co-creation through Social Media Platforms in Hotel Industry: Constructivist Grounded Theory
This research is carried out to explore the opportunities for value co-creation and value capture provided by social media, as well as their applicability to strategy development purposes in the context of the hotel industry. For this purpose, a critical review of academic literature is conducted to...
محفوظ في:
| المؤلف الرئيسي: | |
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| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/2085 |
| الوسوم: |
إضافة وسم
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