Using Social Media for Public Participation in Government Policies and Services

A major problem facing the UAE, as well as governments in many other countries, is how to sustain high levels of public participation. Social media and continuous innovation are becoming key factors in providing government services to gain public satisfaction and encourage loyalty. This research aim...

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Main Author: ALJANAHI, AYESHA ABDULNOOR MUSTAFA (author)
Published: 2020
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Online Access:https://bspace.buid.ac.ae/handle/1234/1849
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author ALJANAHI, AYESHA ABDULNOOR MUSTAFA
author_facet ALJANAHI, AYESHA ABDULNOOR MUSTAFA
author_role author
dc.creator.none.fl_str_mv ALJANAHI, AYESHA ABDULNOOR MUSTAFA
dc.date.none.fl_str_mv 2020-09
2021-05-09T10:54:12Z
2021-05-09T10:54:12Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv 2014132059
https://bspace.buid.ac.ae/handle/1234/1849
dc.language.none.fl_str_mv en
dc.publisher.none.fl_str_mv The British University in Dubai (BUiD)
dc.subject.none.fl_str_mv social media
public participation
Government policies
Government services
United Arab Emirates (UAE)
innovation programmes
social media platforms
dc.title.none.fl_str_mv Using Social Media for Public Participation in Government Policies and Services
dc.type.none.fl_str_mv Thesis
description A major problem facing the UAE, as well as governments in many other countries, is how to sustain high levels of public participation. Social media and continuous innovation are becoming key factors in providing government services to gain public satisfaction and encourage loyalty. This research aims to discover the optimal applications and implementation processes involved in incorporating social media into government innovation strategies and projects. This thesis, therefore, asks two research questions. First, how do social media contribute to the success of government projects? Second, how can social media be effective in the diffusion of innovation programmes across the national culture (NC)? The empirical research reported in this thesis concentrates on five case studies which are all government or semi-government organisations, each with varying levels of experience and resources in social media. The case data were collected based on the two main research questions and ten case questions. The case issues are reported, analysed and interpreted based on the emergent themes in the empirical field, as well as compared to existing themes in the literature on social media and public participation in government. The research contains five case studies; these are Implementer, Residential, Healthcare, Education, and Media entities. From the five cases, it is clear that the concept of public participation is not yet comprehensively implemented To conclude, first, social media has the potential to contribute to the success of government projects, when local and federal government entities initiate and maintain two-way communication with the public; facilitated by skilled and qualified social media teams. Employees should be trained in different crisis management scenarios so that they can cope with the problems encountered on social media platforms. Second, for social media to be effective in the diffusion of innovation programmes across the NC, there should be a coordinating government department that specialises in innovation and recent technologies, and collaborates with social media specialists and teams. While the regional, governmental, societal and cultural context of the UAE is significantly different compared to, for example, the USA, it is concluded that there is emergent evidence from these five empirical case studies of the advantages of implementing Linders’ (2012, 2015) evolving concepts of we-government. It is recommended that future research investigates the theoretical framework of government initiatives, programmes and projects and evaluates how they use social media platforms and modern technologies like Artificial Intelligence to advance and implement government policies and services.
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publisher.none.fl_str_mv The British University in Dubai (BUiD)
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spelling Using Social Media for Public Participation in Government Policies and ServicesALJANAHI, AYESHA ABDULNOOR MUSTAFAsocial mediapublic participationGovernment policiesGovernment servicesUnited Arab Emirates (UAE)innovation programmessocial media platformsA major problem facing the UAE, as well as governments in many other countries, is how to sustain high levels of public participation. Social media and continuous innovation are becoming key factors in providing government services to gain public satisfaction and encourage loyalty. This research aims to discover the optimal applications and implementation processes involved in incorporating social media into government innovation strategies and projects. This thesis, therefore, asks two research questions. First, how do social media contribute to the success of government projects? Second, how can social media be effective in the diffusion of innovation programmes across the national culture (NC)? The empirical research reported in this thesis concentrates on five case studies which are all government or semi-government organisations, each with varying levels of experience and resources in social media. The case data were collected based on the two main research questions and ten case questions. The case issues are reported, analysed and interpreted based on the emergent themes in the empirical field, as well as compared to existing themes in the literature on social media and public participation in government. The research contains five case studies; these are Implementer, Residential, Healthcare, Education, and Media entities. From the five cases, it is clear that the concept of public participation is not yet comprehensively implemented To conclude, first, social media has the potential to contribute to the success of government projects, when local and federal government entities initiate and maintain two-way communication with the public; facilitated by skilled and qualified social media teams. Employees should be trained in different crisis management scenarios so that they can cope with the problems encountered on social media platforms. Second, for social media to be effective in the diffusion of innovation programmes across the NC, there should be a coordinating government department that specialises in innovation and recent technologies, and collaborates with social media specialists and teams. While the regional, governmental, societal and cultural context of the UAE is significantly different compared to, for example, the USA, it is concluded that there is emergent evidence from these five empirical case studies of the advantages of implementing Linders’ (2012, 2015) evolving concepts of we-government. It is recommended that future research investigates the theoretical framework of government initiatives, programmes and projects and evaluates how they use social media platforms and modern technologies like Artificial Intelligence to advance and implement government policies and services.The British University in Dubai (BUiD)2021-05-09T10:54:12Z2021-05-09T10:54:12Z2020-09Thesisapplication/pdf2014132059https://bspace.buid.ac.ae/handle/1234/1849enoai:bspace.buid.ac.ae:1234/18492021-09-06T12:43:01Z
spellingShingle Using Social Media for Public Participation in Government Policies and Services
ALJANAHI, AYESHA ABDULNOOR MUSTAFA
social media
public participation
Government policies
Government services
United Arab Emirates (UAE)
innovation programmes
social media platforms
title Using Social Media for Public Participation in Government Policies and Services
title_full Using Social Media for Public Participation in Government Policies and Services
title_fullStr Using Social Media for Public Participation in Government Policies and Services
title_full_unstemmed Using Social Media for Public Participation in Government Policies and Services
title_short Using Social Media for Public Participation in Government Policies and Services
title_sort Using Social Media for Public Participation in Government Policies and Services
topic social media
public participation
Government policies
Government services
United Arab Emirates (UAE)
innovation programmes
social media platforms
url https://bspace.buid.ac.ae/handle/1234/1849