The mediating role of Place Brand Image in the relationship between place branding communication strategies and Foreign Direct Investment
The main aim of this study was to identify and examine the mediating role of place brand image in the relationship between place brand communication strategies and FDI attraction. This quantitative study intended to bridge the gap of research regarding the relationship between place brand image, pla...
محفوظ في:
| المؤلف الرئيسي: | |
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| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/2200 |
| الوسوم: |
إضافة وسم
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