AN EMPIRICAL STUDY OF EMOTIONAL LABOR ON CUSTOMER LOYALTY INTENTIONS WITH MEDIATING ROLE OF PERCEIVED SERVICE QUALITY IN BANKING SECTOR
The study aimed to investigate the relationship between emotional labor strategies and customer loyalty intentions with mediating role of perceived service quality between them. A theoretical model was developed to test the association among emotional labor strategies (surface acting and deep acting...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| منشور في: |
2022
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| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/3674 |
| الوسوم: |
إضافة وسم
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