AN EMPIRICAL STUDY OF EMOTIONAL LABOR ON CUSTOMER LOYALTY INTENTIONS WITH MEDIATING ROLE OF PERCEIVED SERVICE QUALITY IN BANKING SECTOR

The study aimed to investigate the relationship between emotional labor strategies and customer loyalty intentions with mediating role of perceived service quality between them. A theoretical model was developed to test the association among emotional labor strategies (surface acting and deep acting...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Kashif, Muhammad (author)
مؤلفون آخرون:	Hanafiah Ahmad, Mohd (author), Waris Ali Khan, Muhammad (author)
منشور في:	2022
الوصول للمادة أونلاين:	https://bspace.buid.ac.ae/handle/1234/3674
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AN EMPIRICAL STUDY OF EMOTIONAL LABOR ON CUSTOMER LOYALTY INTENTIONS WITH MEDIATING ROLE OF PERCEIVED SERVICE QUALITY IN BANKING SECTOR

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