INTEGRATING TRADITIONAL AND UNCONVENTIONAL CSR THEORIES AND MODELS – A THEORETICAL
The surge in financial scandals, widening gaps in social inequality, increasing political and financial muscle by MNC’s, global uncertainties as well as environmental degradation has put the spotlight on firms to strengthen their involvement and be sensitive to socially responsible activities. It is...
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| Main Author: | Rajeev, Dr. Bhavana (author) |
|---|---|
| Other Authors: | Pillai, Dr. Rekha (author) |
| Published: |
2020
|
| Online Access: | https://bspace.buid.ac.ae/handle/1234/3743 |
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