The effect of social media usage on students’ e learning acceptance in higher education: A case study from the United Arab Emirates

This study investigates the influence of student social media usage on the acceptance of e learning platforms at the British University in Dubai. A modified Technology Acceptance Model was developed and validated for the quantitative study, which comprised data collected from 410 graduate and postgr...

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Bibliographic Details
Main Author: Alghizzawi, Mahmoud (author)
Other Authors: Habes, Mohammed (author), A. Salloum, Said (author), =Abd. Ghani, Mazuri (author), =Mhamdi, Chaker (author), Shaalan, Khaled (author)
Published: 2019
Online Access:https://bspace.buid.ac.ae/handle/1234/3022
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