Social Commerce Trust Factors and Users' Perspectives: A Study in UAE Based on Trust-Extended Technology Acceptance Model
Nowadays, social commerce has been turned into the most interactive and the most convenient way in online shopping. Despite having multiple risks when performing a purchase through social networks, yet it is becoming the trend of the era. For that, the significance of trust has arisen along with the...
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2019
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/1572 |
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