The Impact of Fostering Parasocial Relationship Between Influencing Entrepreneurs and Social Media Followers on the Brand Image and the Purchase Intentions of Start-Up Companies
This open access book presents contributions on a wide range of scientific areas originating from the BUiD Doctoral Research Conference (BDRC 2023)
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2024
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/2551 https://link.springer.com/chapter/10.1007/978-3-031-56121-4_41 |
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