Nation Branding and How It Is Related to Foreign Direct Investment Inflows
This study examines the existence of a correlation between the brand image of a country and its foreign direct investment (FDI) inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression th...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| منشور في: |
2020
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| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/3573 |
| الوسوم: |
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| _version_ | 1862980612813488128 |
|---|---|
| author | Lahrech, Abdelmounaim |
| author2 | Alabdulwahab, Sami Bouayach, Safaâ |
| author2_role | author author |
| author_facet | Lahrech, Abdelmounaim Alabdulwahab, Sami Bouayach, Safaâ |
| author_role | author |
| dc.creator.none.fl_str_mv | Lahrech, Abdelmounaim Alabdulwahab, Sami Bouayach, Safaâ |
| dc.date.none.fl_str_mv | 2020-03-02 2026-01-22T08:01:58Z |
| dc.identifier.none.fl_str_mv | 2146-4138 https://bspace.buid.ac.ae/handle/1234/3573 |
| dc.language.none.fl_str_mv | en_US |
| dc.title.none.fl_str_mv | Nation Branding and How It Is Related to Foreign Direct Investment Inflows |
| dc.type.none.fl_str_mv | Article |
| description | This study examines the existence of a correlation between the brand image of a country and its foreign direct investment (FDI) inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression that applies to the ten best nation branding index countries#1 between 2008 and 2014. The result illustrates a strong positive correlation between nation branding and FDI inflow, indicating that nation branding plays a significant role in attracting business to the country. Moreover, countries that exhibit high nation branding have a tendency to have significant increases in FDI inflows. |
| id | budr_9e4cdb4edfb94c271700bf714c7890d9 |
| identifier_str_mv | 2146-4138 |
| language_invalid_str_mv | en_US |
| network_acronym_str | budr |
| network_name_str | The British University in Dubai repository |
| oai_identifier_str | oai:bspace.buid.ac.ae:1234/3573 |
| publishDate | 2020 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Nation Branding and How It Is Related to Foreign Direct Investment InflowsLahrech, AbdelmounaimAlabdulwahab, SamiBouayach, SafaâThis study examines the existence of a correlation between the brand image of a country and its foreign direct investment (FDI) inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression that applies to the ten best nation branding index countries#1 between 2008 and 2014. The result illustrates a strong positive correlation between nation branding and FDI inflow, indicating that nation branding plays a significant role in attracting business to the country. Moreover, countries that exhibit high nation branding have a tendency to have significant increases in FDI inflows.2026-01-22T08:01:58Z2020-03-02Article2146-4138https://bspace.buid.ac.ae/handle/1234/3573en_USoai:bspace.buid.ac.ae:1234/35732026-01-29T16:41:26Z |
| spellingShingle | Nation Branding and How It Is Related to Foreign Direct Investment Inflows Lahrech, Abdelmounaim |
| title | Nation Branding and How It Is Related to Foreign Direct Investment Inflows |
| title_full | Nation Branding and How It Is Related to Foreign Direct Investment Inflows |
| title_fullStr | Nation Branding and How It Is Related to Foreign Direct Investment Inflows |
| title_full_unstemmed | Nation Branding and How It Is Related to Foreign Direct Investment Inflows |
| title_short | Nation Branding and How It Is Related to Foreign Direct Investment Inflows |
| title_sort | Nation Branding and How It Is Related to Foreign Direct Investment Inflows |
| url | https://bspace.buid.ac.ae/handle/1234/3573 |