Nation Branding and How It Is Related to Foreign Direct Investment Inflows

This study examines the existence of a correlation between the brand image of a country and its foreign direct investment (FDI) inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression th...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Lahrech, Abdelmounaim (author)
مؤلفون آخرون: Alabdulwahab, Sami (author), Bouayach, Safaâ (author)
منشور في: 2020
الوصول للمادة أونلاين:https://bspace.buid.ac.ae/handle/1234/3573
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author Lahrech, Abdelmounaim
author2 Alabdulwahab, Sami
Bouayach, Safaâ
author2_role author
author
author_facet Lahrech, Abdelmounaim
Alabdulwahab, Sami
Bouayach, Safaâ
author_role author
dc.creator.none.fl_str_mv Lahrech, Abdelmounaim
Alabdulwahab, Sami
Bouayach, Safaâ
dc.date.none.fl_str_mv 2020-03-02
2026-01-22T08:01:58Z
dc.identifier.none.fl_str_mv 2146-4138
https://bspace.buid.ac.ae/handle/1234/3573
dc.language.none.fl_str_mv en_US
dc.title.none.fl_str_mv Nation Branding and How It Is Related to Foreign Direct Investment Inflows
dc.type.none.fl_str_mv Article
description This study examines the existence of a correlation between the brand image of a country and its foreign direct investment (FDI) inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression that applies to the ten best nation branding index countries#1 between 2008 and 2014. The result illustrates a strong positive correlation between nation branding and FDI inflow, indicating that nation branding plays a significant role in attracting business to the country. Moreover, countries that exhibit high nation branding have a tendency to have significant increases in FDI inflows.
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network_name_str The British University in Dubai repository
oai_identifier_str oai:bspace.buid.ac.ae:1234/3573
publishDate 2020
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spelling Nation Branding and How It Is Related to Foreign Direct Investment InflowsLahrech, AbdelmounaimAlabdulwahab, SamiBouayach, SafaâThis study examines the existence of a correlation between the brand image of a country and its foreign direct investment (FDI) inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression that applies to the ten best nation branding index countries#1 between 2008 and 2014. The result illustrates a strong positive correlation between nation branding and FDI inflow, indicating that nation branding plays a significant role in attracting business to the country. Moreover, countries that exhibit high nation branding have a tendency to have significant increases in FDI inflows.2026-01-22T08:01:58Z2020-03-02Article2146-4138https://bspace.buid.ac.ae/handle/1234/3573en_USoai:bspace.buid.ac.ae:1234/35732026-01-29T16:41:26Z
spellingShingle Nation Branding and How It Is Related to Foreign Direct Investment Inflows
Lahrech, Abdelmounaim
title Nation Branding and How It Is Related to Foreign Direct Investment Inflows
title_full Nation Branding and How It Is Related to Foreign Direct Investment Inflows
title_fullStr Nation Branding and How It Is Related to Foreign Direct Investment Inflows
title_full_unstemmed Nation Branding and How It Is Related to Foreign Direct Investment Inflows
title_short Nation Branding and How It Is Related to Foreign Direct Investment Inflows
title_sort Nation Branding and How It Is Related to Foreign Direct Investment Inflows
url https://bspace.buid.ac.ae/handle/1234/3573