Nation Branding and How It Is Related to Foreign Direct Investment Inflows
This study examines the existence of a correlation between the brand image of a country and its foreign direct investment (FDI) inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel model regression th...
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2020
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| Online Access: | https://bspace.buid.ac.ae/handle/1234/3573 |
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