Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates

The importance of using Google Translate (GT) has become dominantly more effective. Most researchers, professors, and students rely on its translation as an immediate source of getting information in different coun tries all over the world. However, previous studies failed to cover these influen tia...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Saeed Al-Maroof, Rana (author)
مؤلفون آخرون: A. Salloum, Said (author), Qasim Mohammad AlHamadand, Ahmad (author), Shaalan, Khaled (author)
منشور في: 2020
الوصول للمادة أونلاين:https://bspace.buid.ac.ae/handle/1234/3748
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author Saeed Al-Maroof, Rana
author2 A. Salloum, Said
Qasim Mohammad AlHamadand, Ahmad
Shaalan, Khaled
author2_role author
author
author
author_facet Saeed Al-Maroof, Rana
A. Salloum, Said
Qasim Mohammad AlHamadand, Ahmad
Shaalan, Khaled
author_role author
dc.creator.none.fl_str_mv Saeed Al-Maroof, Rana
A. Salloum, Said
Qasim Mohammad AlHamadand, Ahmad
Shaalan, Khaled
dc.date.none.fl_str_mv 2020
2026-01-22T09:57:01Z
dc.identifier.none.fl_str_mv https://bspace.buid.ac.ae/handle/1234/3748
dc.language.none.fl_str_mv en
dc.title.none.fl_str_mv Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates
dc.type.none.fl_str_mv Article
description The importance of using Google Translate (GT) has become dominantly more effective. Most researchers, professors, and students rely on its translation as an immediate source of getting information in different coun tries all over the world. However, previous studies failed to cover these influen tial factors that pinpoint the relation between GT and user's intention, and con sequently fail to discover the effects of using GT. The purpose of this study is to explore GT acceptance in United Arab Emirates (UAE). It is assumed that us ers' attitude towards GT may vary based on the language used. The variations in languages are unidirectional where at least two languages are involved in this process. The suggested analytical framework is based on an extended TAM model. A quantitative methodology approach was adopted in this study. The hypothesized model is validated empirically using the responses received from a survey of 368 respondents, which were analyzed using structural equation modeling (SEM-PLS). Results indicated that Perceived Ease of Use, Perceived Usefulness, and Motivation have a significant impact on Behavioral Intention to use GT. In addition, Perceived Usefulness and Motivation significantly influ enced Perceived Ease of Use. Furthermore, Perceived Usefulness is in turn in fluenced by Experience. The findings provide significant theoretical and practi cal implications for translation researchers, teachers, and machine translation system developers.
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network_name_str The British University in Dubai repository
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publishDate 2020
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spelling Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab EmiratesSaeed Al-Maroof, RanaA. Salloum, SaidQasim Mohammad AlHamadand, AhmadShaalan, KhaledThe importance of using Google Translate (GT) has become dominantly more effective. Most researchers, professors, and students rely on its translation as an immediate source of getting information in different coun tries all over the world. However, previous studies failed to cover these influen tial factors that pinpoint the relation between GT and user's intention, and con sequently fail to discover the effects of using GT. The purpose of this study is to explore GT acceptance in United Arab Emirates (UAE). It is assumed that us ers' attitude towards GT may vary based on the language used. The variations in languages are unidirectional where at least two languages are involved in this process. The suggested analytical framework is based on an extended TAM model. A quantitative methodology approach was adopted in this study. The hypothesized model is validated empirically using the responses received from a survey of 368 respondents, which were analyzed using structural equation modeling (SEM-PLS). Results indicated that Perceived Ease of Use, Perceived Usefulness, and Motivation have a significant impact on Behavioral Intention to use GT. In addition, Perceived Usefulness and Motivation significantly influ enced Perceived Ease of Use. Furthermore, Perceived Usefulness is in turn in fluenced by Experience. The findings provide significant theoretical and practi cal implications for translation researchers, teachers, and machine translation system developers.2026-01-22T09:57:01Z2020Articlehttps://bspace.buid.ac.ae/handle/1234/3748enoai:bspace.buid.ac.ae:1234/37482026-01-22T09:57:02Z
spellingShingle Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates
Saeed Al-Maroof, Rana
title Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates
title_full Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates
title_fullStr Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates
title_full_unstemmed Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates
title_short Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates
title_sort Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates
url https://bspace.buid.ac.ae/handle/1234/3748