Using Data Mining in CRM to Understand the Insurance Market
DISSERTATION WITH DISTINCTION
محفوظ في:
| المؤلف الرئيسي: | |
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| منشور في: |
2016
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://bspace.buid.ac.ae/handle/1234/892 |
| الوسوم: |
إضافة وسم
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| _version_ | 1862980612045930496 |
|---|---|
| author | Qadadeh, Wafa |
| author_facet | Qadadeh, Wafa |
| author_role | author |
| dc.creator.none.fl_str_mv | Qadadeh, Wafa |
| dc.date.none.fl_str_mv | 2016-10-24T12:13:50Z 2016-10-24T12:13:50Z 2016-11 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | 2013128026 http://bspace.buid.ac.ae/handle/1234/892 |
| dc.language.none.fl_str_mv | en |
| dc.publisher.none.fl_str_mv | The British University in Dubai (BUiD) |
| dc.subject.none.fl_str_mv | insurance market data mining Customer Relationship Management (CRM) |
| dc.title.none.fl_str_mv | Using Data Mining in CRM to Understand the Insurance Market |
| dc.type.none.fl_str_mv | Dissertation |
| description | DISSERTATION WITH DISTINCTION |
| id | budr_b2e693c267bb5b851b8ff18d5fe89eae |
| identifier_str_mv | 2013128026 |
| language_invalid_str_mv | en |
| network_acronym_str | budr |
| network_name_str | The British University in Dubai repository |
| oai_identifier_str | oai:bspace.buid.ac.ae:1234/892 |
| publishDate | 2016 |
| publisher.none.fl_str_mv | The British University in Dubai (BUiD) |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Using Data Mining in CRM to Understand the Insurance MarketQadadeh, Wafainsurance marketdata miningCustomer Relationship Management (CRM)DISSERTATION WITH DISTINCTIONUnderstanding customers’ interests is an important concept for designing marketing campaigns to improve businesses and increase revenue. The rapid growth of high dimensional databases and data warehouses, such as Customer Relationship Management (CRM), stressed the need for advanced data mining techniques. In this paper we investigate different data mining algorithms, specifically K-Means, SOM, and CHAID using the TIC CRM dataset. While K-Means has shown promising clustering results, SOM has outperformed in the sense of: speed, quality of clustering, and good visualization. Also we discuss how both techniques segmentation analysis can be useful in studying customer’s interest. CHAID helps us to predict new target for customers’ interest based on their demographic data.The British University in Dubai (BUiD)2016-10-24T12:13:50Z2016-10-24T12:13:50Z2016-11Dissertationapplication/pdf2013128026http://bspace.buid.ac.ae/handle/1234/892enoai:bspace.buid.ac.ae:1234/8922021-10-17T12:46:10Z |
| spellingShingle | Using Data Mining in CRM to Understand the Insurance Market Qadadeh, Wafa insurance market data mining Customer Relationship Management (CRM) |
| title | Using Data Mining in CRM to Understand the Insurance Market |
| title_full | Using Data Mining in CRM to Understand the Insurance Market |
| title_fullStr | Using Data Mining in CRM to Understand the Insurance Market |
| title_full_unstemmed | Using Data Mining in CRM to Understand the Insurance Market |
| title_short | Using Data Mining in CRM to Understand the Insurance Market |
| title_sort | Using Data Mining in CRM to Understand the Insurance Market |
| topic | insurance market data mining Customer Relationship Management (CRM) |
| url | http://bspace.buid.ac.ae/handle/1234/892 |