Determinants of corporate sustainability message sharing on social media: A configuration approach
With an increasing number of consumers receiving information on social media, companies have adopted these channels to communicate their sustainability efforts. Digital channels enable reaching large audiences in a short period of time, and engaging consumers in message sharing activities to reap th...
محفوظ في:
| المؤلف الرئيسي: | Knight, Hanne (author) |
|---|---|
| مؤلفون آخرون: | Yacine Haddoud, Mohamed (author), Megicks, Phil (author) |
| منشور في: |
2021
|
| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/3489 |
| الوسوم: |
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