Impact of brand equity on purchase intentions: empirical evidence from the health takafulindustry of the United Arab Emirates
Purpose– Although 76% of the population of the United Arab Emirates (UAE) is Muslim, takaful (Islamic insurance) has a much smaller share of business in the UAE than conventional insurance does. The purpose of this study is to highlight the importance of brand equity (BE), which is known as the incr...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , , |
| منشور في: |
2021
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| الوصول للمادة أونلاين: | https://bspace.buid.ac.ae/handle/1234/3546 |
| الوسوم: |
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