Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAE

Curriculum standardisation, involving the adoption of similar curricula across universities in different countries, is a major debate for nations. The purpose of this study is to investigate the role of upgrading and contextualising higher educational curricula in optimising learning in mass media c...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: ALFALAHI, HESSAH (author)
منشور في: 2025
الموضوعات:
الوصول للمادة أونلاين:https://bspace.buid.ac.ae/handle/1234/2742
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author ALFALAHI, HESSAH
author_facet ALFALAHI, HESSAH
author_role author
dc.contributor.none.fl_str_mv Dr Solomon Arulraj David
dc.creator.none.fl_str_mv ALFALAHI, HESSAH
dc.date.none.fl_str_mv 2025-01-21T11:53:18Z
2025-01-21T11:53:18Z
2025-01
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv 20001161
https://bspace.buid.ac.ae/handle/1234/2742
dc.language.none.fl_str_mv en
dc.publisher.none.fl_str_mv The British University in Dubai (BUiD)
dc.subject.none.fl_str_mv curriculum contextualisation, curriculum improvement
dc.title.none.fl_str_mv Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAE
dc.type.none.fl_str_mv Thesis
description Curriculum standardisation, involving the adoption of similar curricula across universities in different countries, is a major debate for nations. The purpose of this study is to investigate the role of upgrading and contextualising higher educational curricula in optimising learning in mass media courses in the UAE. A mixed-method study was conducted involving students' surveys, students' focus groups, and instructors' interviews as the main data collection methods. The sample size used was 259 students in the survey, 5 focus groups with 10 students in each group, and 10 interviews with instructors. The survey data were analysed through cross-tabulation and descriptive studies. The data from the interviews and focus groups were evaluated using the coding and thematic analysis approach. The qualitative data obtained from the focus groups were then compared with the qualitative data gathered from the instructors' interviews through triangulation to identify differences and similarities. The key findings from the study indicate that the UAE media curriculum faces contextualisation and optimisation challenges that may affect its applicability in the market. Students indicated they were learning about their own UAE media in the courses, and were generally satisfied with what they were taught. However, the teachers reported a need to retrain and update the curriculum continuously to enhance its relevance since curriculum modifications are scheduled so far apart that they are not sufficient to accommodate the fast technological changes in the industry. The study offers recommendations for policymakers and stakeholders to optimise learning through curriculum improvement and contextualisation.
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spelling Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAEALFALAHI, HESSAHcurriculum contextualisation, curriculum improvementCurriculum standardisation, involving the adoption of similar curricula across universities in different countries, is a major debate for nations. The purpose of this study is to investigate the role of upgrading and contextualising higher educational curricula in optimising learning in mass media courses in the UAE. A mixed-method study was conducted involving students' surveys, students' focus groups, and instructors' interviews as the main data collection methods. The sample size used was 259 students in the survey, 5 focus groups with 10 students in each group, and 10 interviews with instructors. The survey data were analysed through cross-tabulation and descriptive studies. The data from the interviews and focus groups were evaluated using the coding and thematic analysis approach. The qualitative data obtained from the focus groups were then compared with the qualitative data gathered from the instructors' interviews through triangulation to identify differences and similarities. The key findings from the study indicate that the UAE media curriculum faces contextualisation and optimisation challenges that may affect its applicability in the market. Students indicated they were learning about their own UAE media in the courses, and were generally satisfied with what they were taught. However, the teachers reported a need to retrain and update the curriculum continuously to enhance its relevance since curriculum modifications are scheduled so far apart that they are not sufficient to accommodate the fast technological changes in the industry. The study offers recommendations for policymakers and stakeholders to optimise learning through curriculum improvement and contextualisation.NoneThe British University in Dubai (BUiD)Dr Solomon Arulraj David2025-01-21T11:53:18Z2025-01-21T11:53:18Z2025-01Thesisapplication/pdf20001161https://bspace.buid.ac.ae/handle/1234/2742enoai:bspace.buid.ac.ae:1234/27422025-01-21T23:00:46Z
spellingShingle Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAE
ALFALAHI, HESSAH
curriculum contextualisation, curriculum improvement
title Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAE
title_full Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAE
title_fullStr Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAE
title_full_unstemmed Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAE
title_short Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAE
title_sort Upgrading and Contextualising the Higher Educational Curriculum to Optimise Learning: An Exploratory Study of Mass Media Courses in A Selected Higher Educational Institution in the UAE
topic curriculum contextualisation, curriculum improvement
url https://bspace.buid.ac.ae/handle/1234/2742