Financial Technology, Customer Experience, Behaviour and Banks Financial Performance: The Case of United Arab Emirates
The primary aim of this study is to investigate the influence of the experiences of users towards Fintech on the banks' financial performance, testing the intermediation role of confirmation, familiarity and customer satisfaction, in light of Expectation Confirmation Theory. In the study, a qua...
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| Main Author: | ALMASAFRI, AMAL HAZEEM SAEED HAZEEM (author) |
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| Published: |
2022
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| Subjects: | |
| Online Access: | https://bspace.buid.ac.ae/handle/1234/2099 |
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