Consumer Behaviour, Ecommerce,and Purchase IntentionTowards Brands:The Mediating Role of Consumer Attitude in UAE's online Market

Consumer Behaviour, Ecommerce,and Purchase IntentionTowards Brands:The Mediating Role of Consumer Attitude in UAE's online Market

This research explores the complex relationships between consumer behaviour, e-commerce, consumer attitude, and purchase intention towards brands within the UAE's online market. Drawing on established consumer behaviour theoretical frameworks, the study intends to comprehend how consumer behavi...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	AL SUDANI, MARWA (author)
منشور في:	2025
الوصول للمادة أونلاين:	https://bspace.buid.ac.ae/handle/1234/3360
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

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