Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAE
Anticipations about the shortage of talent and consequent intimidations to companies’ ability to attract and recruit the required employees are threatening the corporations around the globe. The severity of this anxiety is even bigger for the renewable energy industry, due to a huge gap in supply an...
محفوظ في:
| المؤلف الرئيسي: | |
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| منشور في: |
2011
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://bspace.buid.ac.ae/handle/1234/251 |
| الوسوم: |
إضافة وسم
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| _version_ | 1862980615416053760 |
|---|---|
| author | Al-Zeyoudi, Thani Ahmed |
| author_facet | Al-Zeyoudi, Thani Ahmed |
| author_role | author |
| dc.creator.none.fl_str_mv | Al-Zeyoudi, Thani Ahmed |
| dc.date.none.fl_str_mv | 2011-11 2013-07-09T08:59:36Z 2013-07-09T08:59:36Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | 60101 http://bspace.buid.ac.ae/handle/1234/251 |
| dc.language.none.fl_str_mv | en |
| dc.publisher.none.fl_str_mv | British University in Dubai |
| dc.subject.none.fl_str_mv | Renewable Energy Sector United Arab Emirates (UAE) talent energy professionals employer branding |
| dc.title.none.fl_str_mv | Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAE |
| dc.type.none.fl_str_mv | Dissertation |
| description | Anticipations about the shortage of talent and consequent intimidations to companies’ ability to attract and recruit the required employees are threatening the corporations around the globe. The severity of this anxiety is even bigger for the renewable energy industry, due to a huge gap in supply and demand side of alternative energy professionals. The purpose of this paper is explore the employer branding status of a rapidly flourishing renewable energy company in UAE and also to determine that to which extent its strategies have been effective to construct its image as an attractive employer. A mix of quantitative and qualitative techniques is used to analyze the primary data which is collected through open-ended and close ended questionnaires designed for measuring the perceptions of existing and potential employees of the company. The samples of 75 existing employees and 60 potential employees have been used to gain a comprehensive insight into the matter. The key findings of the study include the huge gaps existing in the internally prevailing situation for the company and the general perception in the market about the company as an employer. The areas constituting the setback have also been highlighted, with the particular emphasis on feasible solutions. Considering the discovered veracities, adoption of a thoroughly revised performance appraisal and compensation system, a proactive recruitment strategy and the construction of a healthy psychological contract have been recommended. Furthermore, the elucidation for constituting a flexible career path to make XYZ Company a desirable workplace for generation Y in particular, is also embraced in the recommendations. |
| id | budr_fd72e2ee604172cfeb014b118a0b7c79 |
| identifier_str_mv | 60101 |
| language_invalid_str_mv | en |
| network_acronym_str | budr |
| network_name_str | The British University in Dubai repository |
| oai_identifier_str | oai:bspace.buid.ac.ae:1234/251 |
| publishDate | 2011 |
| publisher.none.fl_str_mv | British University in Dubai |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAEAl-Zeyoudi, Thani AhmedRenewable Energy SectorUnited Arab Emirates (UAE)talentenergy professionalsemployer brandingAnticipations about the shortage of talent and consequent intimidations to companies’ ability to attract and recruit the required employees are threatening the corporations around the globe. The severity of this anxiety is even bigger for the renewable energy industry, due to a huge gap in supply and demand side of alternative energy professionals. The purpose of this paper is explore the employer branding status of a rapidly flourishing renewable energy company in UAE and also to determine that to which extent its strategies have been effective to construct its image as an attractive employer. A mix of quantitative and qualitative techniques is used to analyze the primary data which is collected through open-ended and close ended questionnaires designed for measuring the perceptions of existing and potential employees of the company. The samples of 75 existing employees and 60 potential employees have been used to gain a comprehensive insight into the matter. The key findings of the study include the huge gaps existing in the internally prevailing situation for the company and the general perception in the market about the company as an employer. The areas constituting the setback have also been highlighted, with the particular emphasis on feasible solutions. Considering the discovered veracities, adoption of a thoroughly revised performance appraisal and compensation system, a proactive recruitment strategy and the construction of a healthy psychological contract have been recommended. Furthermore, the elucidation for constituting a flexible career path to make XYZ Company a desirable workplace for generation Y in particular, is also embraced in the recommendations.British University in Dubai2013-07-09T08:59:36Z2013-07-09T08:59:36Z2011-11Dissertationapplication/pdf60101http://bspace.buid.ac.ae/handle/1234/251enoai:bspace.buid.ac.ae:1234/2512022-07-06T10:13:21Z |
| spellingShingle | Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAE Al-Zeyoudi, Thani Ahmed Renewable Energy Sector United Arab Emirates (UAE) talent energy professionals employer branding |
| title | Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAE |
| title_full | Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAE |
| title_fullStr | Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAE |
| title_full_unstemmed | Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAE |
| title_short | Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAE |
| title_sort | Employer Branding and Striving in the War of Talent: Exploration Study in the Renewable Energy Sector in the UAE |
| topic | Renewable Energy Sector United Arab Emirates (UAE) talent energy professionals employer branding |
| url | http://bspace.buid.ac.ae/handle/1234/251 |