Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
Building upon the Stereotype Content Model (SCM), the current research provides insights into how virtual influencers (VIs) influence consumer responses. More specifically, it investigates the associations between the VI's anthropomorphism and stereotypical judgments of the VI's warmth and...
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| Format: | article |
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2023
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| Online Access: | http://dx.doi.org/10.1016/j.jretconser.2023.103459 https://www.sciencedirect.com/science/article/pii/S0969698923002060 http://hdl.handle.net/10576/61658 |
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