Recovering the divide: A review of the big data analytics—strategy relationship
Research on big data analytics has been burgeoning in recent decades, yet its relationship with strategy continues to be overlooked. This paper reviews how big data analytics and strategy are portrayed across 228 articles, identifying two dominant discourses: an input-output discourse that views big...
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| Format: | article |
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2023
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| Online Access: | http://dx.doi.org/10.1016/j.lrp.2022.102290 https://www.sciencedirect.com/science/article/pii/S0024630122001091 http://hdl.handle.net/10576/56079 |
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