How do restaurant atmospherics influence restaurant authenticity? An integrative framework and empirical evidence
The study proposes an integrative conceptualization to capture the theoretical notion of perceived restaurant authenticity (PRA). It conceptualizes PRA as a multidimensional construct consisting of four dimensions. Furthermore, the study proposes a conceptual model that includes three main restauran...
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| Format: | article |
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2021
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| Online Access: | http://dx.doi.org/10.1016/j.jretconser.2021.102729 https://www.sciencedirect.com/science/article/pii/S0969698921002952 http://hdl.handle.net/10576/42148 |
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