Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms
This study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on the theory of planned behavior (TPB), we explore the moderating effect of attitude and subjective norms on customer experience. First, a conceptual model is developed...
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| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | article |
| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://dx.doi.org/10.1016/j.jjimei.2022.100114 https://www.sciencedirect.com/science/article/pii/S266709682200057X http://hdl.handle.net/10576/57125 |
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| _version_ | 1857415087546957824 |
|---|---|
| author | Anurag, Singh |
| author2 | Rana, Nripendra P Parayitam, Satyanarayana |
| author2_role | author author |
| author_facet | Anurag, Singh Rana, Nripendra P Parayitam, Satyanarayana |
| author_role | author |
| dc.creator.none.fl_str_mv | Anurag, Singh Rana, Nripendra P Parayitam, Satyanarayana |
| dc.date.none.fl_str_mv | 2022-11-30 2024-07-25T09:53:03Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://dx.doi.org/10.1016/j.jjimei.2022.100114 Singh, A., Rana, N. P., & Parayitam, S. (2022). Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms. International Journal of Information Management Data Insights, 2(2), 100114. https://www.sciencedirect.com/science/article/pii/S266709682200057X http://hdl.handle.net/10576/57125 2 2 2667-0968 |
| dc.language.none.fl_str_mv | en |
| dc.publisher.none.fl_str_mv | Elsevier |
| dc.rights.none.fl_str_mv | http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Social currency Attitude Subjective norms Customer experience Co-creation intention |
| dc.title.none.fl_str_mv | Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms |
| dc.type.none.fl_str_mv | Article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | This study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on the theory of planned behavior (TPB), we explore the moderating effect of attitude and subjective norms on customer experience. First, a conceptual model is developed and tested using the data collected from 392 respondents from India. Then, after checking the instrument's psychometric properties, we used hierarchical regression to test hypotheses. The results indicate that (a) social currency, (b) attitude, and (c) subjective norms are positively associated with customer experience. Furthermore, the findings also support attitude and subjective norms moderating the relationship between social currency and customer experience. Finally, customer experience positively predicts co-creation intention by customers. The implications for theory and practice are discussed. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | qu_a394b00b6c501f3d4331fc25cfc77685 |
| identifier_str_mv | Singh, A., Rana, N. P., & Parayitam, S. (2022). Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms. International Journal of Information Management Data Insights, 2(2), 100114. 2 2667-0968 |
| language_invalid_str_mv | en |
| network_acronym_str | qu |
| network_name_str | Qatar University repository |
| oai_identifier_str | oai:qspace.qu.edu.qa:10576/57125 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Elsevier |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| spelling | Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective normsAnurag, SinghRana, Nripendra PParayitam, SatyanarayanaSocial currencyAttitudeSubjective normsCustomer experienceCo-creation intentionThis study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on the theory of planned behavior (TPB), we explore the moderating effect of attitude and subjective norms on customer experience. First, a conceptual model is developed and tested using the data collected from 392 respondents from India. Then, after checking the instrument's psychometric properties, we used hierarchical regression to test hypotheses. The results indicate that (a) social currency, (b) attitude, and (c) subjective norms are positively associated with customer experience. Furthermore, the findings also support attitude and subjective norms moderating the relationship between social currency and customer experience. Finally, customer experience positively predicts co-creation intention by customers. The implications for theory and practice are discussed.Elsevier2024-07-25T09:53:03Z2022-11-30Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://dx.doi.org/10.1016/j.jjimei.2022.100114Singh, A., Rana, N. P., & Parayitam, S. (2022). Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms. International Journal of Information Management Data Insights, 2(2), 100114.https://www.sciencedirect.com/science/article/pii/S266709682200057Xhttp://hdl.handle.net/10576/57125222667-0968enhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:qspace.qu.edu.qa:10576/571252024-07-29T10:03:31Z |
| spellingShingle | Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms Anurag, Singh Social currency Attitude Subjective norms Customer experience Co-creation intention |
| status_str | publishedVersion |
| title | Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms |
| title_full | Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms |
| title_fullStr | Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms |
| title_full_unstemmed | Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms |
| title_short | Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms |
| title_sort | Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms |
| topic | Social currency Attitude Subjective norms Customer experience Co-creation intention |
| url | http://dx.doi.org/10.1016/j.jjimei.2022.100114 https://www.sciencedirect.com/science/article/pii/S266709682200057X http://hdl.handle.net/10576/57125 |