Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms
This study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on the theory of planned behavior (TPB), we explore the moderating effect of attitude and subjective norms on customer experience. First, a conceptual model is developed...
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| Format: | article |
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2022
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| Online Access: | http://dx.doi.org/10.1016/j.jjimei.2022.100114 https://www.sciencedirect.com/science/article/pii/S266709682200057X http://hdl.handle.net/10576/57125 |
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