Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis

The regulatory Indian environment for advertising high fat, salt, and sugar (HFSS) foods and non-alcoholic beverages, on various media was reviewed. Identified national-level policies were categorised as mandatory or self-regulatory based on legal content. For each mandatory regulation, Strengths, W...

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المؤلف الرئيسي: Shalini, Bassi (author)
مؤلفون آخرون: Bahl, Deepika (author), Gopal, Sanjana (author), Sethi, Vani (author), Backholer, Kathryn (author), Gavaravarapu, SubbaRao M. (author), Babu, Giridhara R. (author), Ghosh-Jerath, Suparna (author), Bhatia, Neena (author), Aneja, Kashish (author), Kataria, Ishu (author), Mishra, Preetu (author), De Wagt, Arjan (author), Arora, Monika (author)
التنسيق: article
منشور في: 2023
الموضوعات:
الوصول للمادة أونلاين:http://dx.doi.org/10.1016/j.lansea.2023.100315
https://www.sciencedirect.com/science/article/pii/S2772368223001750
http://hdl.handle.net/10576/51078
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author Shalini, Bassi
author2 Bahl, Deepika
Gopal, Sanjana
Sethi, Vani
Backholer, Kathryn
Gavaravarapu, SubbaRao M.
Babu, Giridhara R.
Ghosh-Jerath, Suparna
Bhatia, Neena
Aneja, Kashish
Kataria, Ishu
Mishra, Preetu
De Wagt, Arjan
Arora, Monika
author2_role author
author
author
author
author
author
author
author
author
author
author
author
author
author_facet Shalini, Bassi
Bahl, Deepika
Gopal, Sanjana
Sethi, Vani
Backholer, Kathryn
Gavaravarapu, SubbaRao M.
Babu, Giridhara R.
Ghosh-Jerath, Suparna
Bhatia, Neena
Aneja, Kashish
Kataria, Ishu
Mishra, Preetu
De Wagt, Arjan
Arora, Monika
author_role author
dc.creator.none.fl_str_mv Shalini, Bassi
Bahl, Deepika
Gopal, Sanjana
Sethi, Vani
Backholer, Kathryn
Gavaravarapu, SubbaRao M.
Babu, Giridhara R.
Ghosh-Jerath, Suparna
Bhatia, Neena
Aneja, Kashish
Kataria, Ishu
Mishra, Preetu
De Wagt, Arjan
Arora, Monika
dc.date.none.fl_str_mv 2023-11-15
2024-01-23T05:24:51Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://dx.doi.org/10.1016/j.lansea.2023.100315
Bassi, S., Bahl, D., Gopal, S., Sethi, V., Backholer, K., Gavaravarapu, S. M., ... & Arora, M. (2023). Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis. The Lancet Regional Health-Southeast Asia.
27723682
https://www.sciencedirect.com/science/article/pii/S2772368223001750
http://hdl.handle.net/10576/51078
dc.language.none.fl_str_mv en
dc.publisher.none.fl_str_mv Elsevier
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
dc.subject.none.fl_str_mv Policies
Guidelines
HFSS foods and non-alcoholic beverages
Advertisements
Children
dc.title.none.fl_str_mv Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
dc.type.none.fl_str_mv Article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
description The regulatory Indian environment for advertising high fat, salt, and sugar (HFSS) foods and non-alcoholic beverages, on various media was reviewed. Identified national-level policies were categorised as mandatory or self-regulatory based on legal content. For each mandatory regulation, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was undertaken to determine how existing policies could be strengthened to safeguard children from unhealthy food advertisements. Thirteen policies (nine mandatory; four self-regulatory) relevant to advertising in India were identified. Of the nine mandatory policies, Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, is the only policy that restricts HFSS food advertisements to children across all media. There are key shortfalls, including limited scope of ‘child-targeted’ advertisements and lack of criteria to define HFSS foods. A robust regulatory framework is needed to protect children from HFSS food marketing, not just what is ‘directed’ at them, with clear evidence-based food classification criteria.
eu_rights_str_mv openAccess
format article
id qu_b754ddee6723c1bd60036dde3f7b7fee
identifier_str_mv Bassi, S., Bahl, D., Gopal, S., Sethi, V., Backholer, K., Gavaravarapu, S. M., ... & Arora, M. (2023). Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis. The Lancet Regional Health-Southeast Asia.
27723682
language_invalid_str_mv en
network_acronym_str qu
network_name_str Qatar University repository
oai_identifier_str oai:qspace.qu.edu.qa:10576/51078
publishDate 2023
publisher.none.fl_str_mv Elsevier
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rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
spelling Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT AnalysisShalini, BassiBahl, DeepikaGopal, SanjanaSethi, VaniBackholer, KathrynGavaravarapu, SubbaRao M.Babu, Giridhara R.Ghosh-Jerath, SuparnaBhatia, NeenaAneja, KashishKataria, IshuMishra, PreetuDe Wagt, ArjanArora, MonikaPoliciesGuidelinesHFSS foods and non-alcoholic beveragesAdvertisementsChildrenThe regulatory Indian environment for advertising high fat, salt, and sugar (HFSS) foods and non-alcoholic beverages, on various media was reviewed. Identified national-level policies were categorised as mandatory or self-regulatory based on legal content. For each mandatory regulation, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was undertaken to determine how existing policies could be strengthened to safeguard children from unhealthy food advertisements. Thirteen policies (nine mandatory; four self-regulatory) relevant to advertising in India were identified. Of the nine mandatory policies, Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, is the only policy that restricts HFSS food advertisements to children across all media. There are key shortfalls, including limited scope of ‘child-targeted’ advertisements and lack of criteria to define HFSS foods. A robust regulatory framework is needed to protect children from HFSS food marketing, not just what is ‘directed’ at them, with clear evidence-based food classification criteria.Funding source: The work is supported by the UNICEF India Country Office, New Delhi, India.Elsevier2024-01-23T05:24:51Z2023-11-15Articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://dx.doi.org/10.1016/j.lansea.2023.100315Bassi, S., Bahl, D., Gopal, S., Sethi, V., Backholer, K., Gavaravarapu, S. M., ... & Arora, M. (2023). Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis. The Lancet Regional Health-Southeast Asia.27723682https://www.sciencedirect.com/science/article/pii/S2772368223001750http://hdl.handle.net/10576/51078enhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:qspace.qu.edu.qa:10576/510782024-07-23T15:52:32Z
spellingShingle Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
Shalini, Bassi
Policies
Guidelines
HFSS foods and non-alcoholic beverages
Advertisements
Children
status_str publishedVersion
title Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
title_full Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
title_fullStr Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
title_full_unstemmed Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
title_short Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
title_sort Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: Evidence from SWOT Analysis
topic Policies
Guidelines
HFSS foods and non-alcoholic beverages
Advertisements
Children
url http://dx.doi.org/10.1016/j.lansea.2023.100315
https://www.sciencedirect.com/science/article/pii/S2772368223001750
http://hdl.handle.net/10576/51078