Frugal innovation in the midst of societal and operational pressures
To respond to both global sustainability challenges and grassroots level needs in emerging markets with innovative solutions, firms need the capacity to operate under societal and operational pressures and skills to blend local knowledge with other forms of expertise. Frugal innovation considers soc...
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| Format: | article |
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2022
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| Online Access: | http://dx.doi.org/10.1016/j.jclepro.2022.131308 https://www.sciencedirect.com/science/article/pii/S0959652622009374 http://hdl.handle.net/10576/38947 |
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