Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety

Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety

Consumers develop a passion for the use of innovations, which is a critical determinant of their success. Research has largely examined drivers of initial acceptance of digital assistants (DAs) and has yet to fully understand the factors driving or deterring consumers’ passion towards DAs and the be...

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Bibliographic Details
Main Author: Daniel K., Maduku (author)
Other Authors: Mpinganjira, Mercy (author), Rana, Nripendra P. (author), Thusi, Philile (author), Ledikwe, Aobakwe (author), Mkhize, Njabulo Happy-boy (author)
Format: article
Published: 2022
Subjects:
Digital assistants
Localisation
Passion
Privacy concern
WOM intentions
S–O-R framework
Online Access:http://dx.doi.org/10.1016/j.jretconser.2022.103208
https://www.sciencedirect.com/science/article/pii/S0969698922003010
http://hdl.handle.net/10576/47529
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Internet

http://dx.doi.org/10.1016/j.jretconser.2022.103208
https://www.sciencedirect.com/science/article/pii/S0969698922003010
http://hdl.handle.net/10576/47529

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