Artificial Intelligence in retail Banking and the impact to consumer behaviors
The following research examines how retail banking AI affects customer behaviour. AI may enhance consumer experience, engagement, and cost. It improves account opening and loan application efficiency and accuracy. AI may also personalize services, determine client preferences, and provide contextual...
محفوظ في:
| المؤلف الرئيسي: | |
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| منشور في: |
2023
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| الوصول للمادة أونلاين: | https://depot.sorbonne.ae/handle/20.500.12458/1564 |
| الوسوم: |
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| الملخص: | The following research examines how retail banking AI affects customer behaviour. AI may enhance consumer experience, engagement, and cost. It improves account opening and loan application efficiency and accuracy. AI may also personalize services, determine client preferences, and provide contextual suggestions. The article examines how AI affects retail banking customer behaviour, trust, and loyalty. It also discusses AI implementation obstacles and ways for banks to succeed. Along with this, the results may help retail banks use AI to better understand and meet client wants. This secondary, theme study examines retail banking's use of AI and its effects on customer behaviour. AI technology has becoming essential to the banking business, with applications ranging from customer service automation to powering analytics and risk management. Its potential and ramifications must be examined. This study used interpretative and digital strategies to find relevant primary and secondary materials. Consumer behaviour research on artificial intelligence in retail banking generally focuses on conversational AI, automation and machine-learning AI, AI blockchains, and AI-driven financial solutions. The data show that AI is influencing consumer behaviour. AI's ease in automating banking and customer service, confidence in tailored suggestions, and other perks. AI technology in banking is changing customer behaviour and enabling a more sophisticated banking experience. AI banking may potentially provide hazards. Privacy, consumer uncertainty with AI, and data control. AI bias, accuracy, security, and other psychological and ethical issues influence customer behaviour. The presentation will conclude with possibilities and challenges for major retail banks as they experiment with AI and its effects on customer behaviour. |
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