Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing
This research examines the synergistic influence of inventory competition, artificial intelligence (AI) adoption, and digital marketing intensity on quality improvement decisions within contemporary supply chains. With a focus on enhancing product and service quality, we investigate the intricate re...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , , , , |
| منشور في: |
2023
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://depot.sorbonne.ae/handle/20.500.12458/1447 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| _version_ | 1857415063914151936 |
|---|---|
| author | Salhab, Hanadi A. |
| author2 | Allahham, Mahmoud Abu-AlSondos, Ibrahim A. Husseini, Rana Alkhwaldi, Abeer F. Ali, Basel J. A. |
| author2_role | author author author author author |
| author_facet | Salhab, Hanadi A. Allahham, Mahmoud Abu-AlSondos, Ibrahim A. Husseini, Rana Alkhwaldi, Abeer F. Ali, Basel J. A. |
| author_role | author |
| dc.creator.none.fl_str_mv | Salhab, Hanadi A. Allahham, Mahmoud Abu-AlSondos, Ibrahim A. Husseini, Rana Alkhwaldi, Abeer F. Ali, Basel J. A. |
| dc.date.none.fl_str_mv | 2023-11-30T06:50:06Z 2023-11-30T06:50:06Z 2023 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | 2291-6822 2291-6830 https://depot.sorbonne.ae/handle/20.500.12458/1447 10.5267/j.uscm.2023.8.009 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | Uncertain Supply Chain Management |
| dc.subject.none.fl_str_mv | Inventory competition Artificial intelligence (AI) adoption Digital marketing intensity Quality improvement decisions Supply chain management Synergistic influence Customer satisfaction Competitiveness |
| dc.title.none.fl_str_mv | Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing |
| dc.type.none.fl_str_mv | Controlled Vocabulary for Resource Type Genres::text::periodical::journal::contribution to journal::journal article |
| description | This research examines the synergistic influence of inventory competition, artificial intelligence (AI) adoption, and digital marketing intensity on quality improvement decisions within contemporary supply chains. With a focus on enhancing product and service quality, we investigate the intricate relationships among these variables. A quantitative approach involving 380 supply chain professionals reveals that heightened inventory competition, increased AI adoption, and robust digital marketing significantly contribute to quality enhancement initiatives. The study builds upon prior research by empirically validating these connections and offers practical insights for supply chain practitioners. The findings underscore the strategic imperative of organizations to strategically balance these factors to optimize their quality management strategies, fostering customer satisfaction and competitiveness. While offering valuable contributions, the study acknowledges limitations in terms of self-reported data and a specific respondent group. Future research could extend this investigation to diverse industries and geographical contexts. In the end, this study sheds light on the complex interplay that exists between inventory competition, the use of AI, digital marketing, and judgments about quality improvement. As a result, a road map has been provided for efficient quality management of supply chains in the digital age. |
| id | sorbonner_33f96b83f26a3b4f2b550524d47b5d60 |
| identifier_str_mv | 2291-6822 2291-6830 10.5267/j.uscm.2023.8.009 |
| language_invalid_str_mv | en |
| network_acronym_str | sorbonner |
| network_name_str | Sorbonne University Abu Dhabi repository |
| oai_identifier_str | oai:depot.sorbonne.ae:20.500.12458/1447 |
| publishDate | 2023 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketingSalhab, Hanadi A.Allahham, MahmoudAbu-AlSondos, Ibrahim A.Husseini, RanaAlkhwaldi, Abeer F.Ali, Basel J. A.Inventory competitionArtificial intelligence (AI) adoptionDigital marketing intensityQuality improvement decisionsSupply chain managementSynergistic influenceCustomer satisfactionCompetitivenessThis research examines the synergistic influence of inventory competition, artificial intelligence (AI) adoption, and digital marketing intensity on quality improvement decisions within contemporary supply chains. With a focus on enhancing product and service quality, we investigate the intricate relationships among these variables. A quantitative approach involving 380 supply chain professionals reveals that heightened inventory competition, increased AI adoption, and robust digital marketing significantly contribute to quality enhancement initiatives. The study builds upon prior research by empirically validating these connections and offers practical insights for supply chain practitioners. The findings underscore the strategic imperative of organizations to strategically balance these factors to optimize their quality management strategies, fostering customer satisfaction and competitiveness. While offering valuable contributions, the study acknowledges limitations in terms of self-reported data and a specific respondent group. Future research could extend this investigation to diverse industries and geographical contexts. In the end, this study sheds light on the complex interplay that exists between inventory competition, the use of AI, digital marketing, and judgments about quality improvement. As a result, a road map has been provided for efficient quality management of supply chains in the digital age.2023-11-30T06:50:06Z2023-11-30T06:50:06Z2023Controlled Vocabulary for Resource Type Genres::text::periodical::journal::contribution to journal::journal articleapplication/pdf2291-68222291-6830https://depot.sorbonne.ae/handle/20.500.12458/144710.5267/j.uscm.2023.8.009enUncertain Supply Chain Managementoai:depot.sorbonne.ae:20.500.12458/14472024-03-10T07:22:36Z |
| spellingShingle | Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing Salhab, Hanadi A. Inventory competition Artificial intelligence (AI) adoption Digital marketing intensity Quality improvement decisions Supply chain management Synergistic influence Customer satisfaction Competitiveness |
| title | Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing |
| title_full | Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing |
| title_fullStr | Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing |
| title_full_unstemmed | Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing |
| title_short | Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing |
| title_sort | Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing |
| topic | Inventory competition Artificial intelligence (AI) adoption Digital marketing intensity Quality improvement decisions Supply chain management Synergistic influence Customer satisfaction Competitiveness |
| url | https://depot.sorbonne.ae/handle/20.500.12458/1447 |