Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing

Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing

This research examines the synergistic influence of inventory competition, artificial intelligence (AI) adoption, and digital marketing intensity on quality improvement decisions within contemporary supply chains. With a focus on enhancing product and service quality, we investigate the intricate re...

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Bibliographic Details
Main Author: Salhab, Hanadi A. (author)
Other Authors: Allahham, Mahmoud (author), Abu-AlSondos, Ibrahim A. (author), Husseini, Rana (author), Alkhwaldi, Abeer F. (author), Ali, Basel J. A. (author)
Published: 2023
Subjects:
Inventory competition
Artificial intelligence (AI) adoption
Digital marketing intensity
Quality improvement decisions
Supply chain management
Synergistic influence
Customer satisfaction
Competitiveness
Online Access:https://depot.sorbonne.ae/handle/20.500.12458/1447
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https://depot.sorbonne.ae/handle/20.500.12458/1447

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