I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers
The internet has caused a worldwide exponential increase in the number of fantasy sports consumers in general, and Fantasy Premier League (FPL) in particular. This paper investigates the overall experiences of hardcore ‘managers’. Using interviews and applying Grounded Theory, this study offers a de...
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2023
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| Online Access: | https://depot.sorbonne.ae/handle/20.500.12458/1382 |
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| _version_ | 1857415065150423040 |
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| author | Ahmed, Amar |
| author_facet | Ahmed, Amar |
| author_role | author |
| dc.creator.none.fl_str_mv | Ahmed, Amar |
| dc.date.none.fl_str_mv | 2023-01-23T05:42:01Z 2023-01-23T05:42:01Z 2023 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | 2195-2280 https://depot.sorbonne.ae/handle/20.500.12458/1382 |
| dc.language.none.fl_str_mv | en |
| dc.relation.none.fl_str_mv | International Journal of Marketing Semiotics & Discourse Studies |
| dc.subject.none.fl_str_mv | consumer behaviour cultural consumer research fantasy sports hardcore players media consumption. |
| dc.title.none.fl_str_mv | I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers |
| dc.type.none.fl_str_mv | Controlled Vocabulary for Resource Type Genres::text::periodical::journal::contribution to journal::journal article |
| description | The internet has caused a worldwide exponential increase in the number of fantasy sports consumers in general, and Fantasy Premier League (FPL) in particular. This paper investigates the overall experiences of hardcore ‘managers’. Using interviews and applying Grounded Theory, this study offers a description regarding managers’ 1) perceptions of what makes a hardcore manager as against a casual one; 2) motivations to participate in FPL at hardcore levels; 3) media usage; 4) the impact FPL has on their consumption of the sport and its products; and 5) the marketability of specific players. Subsequently, we develop an understanding of international FPL hardcore managers’ consumption behaviour. This understanding helps teams, marketers, and sponsors both directly and indirectly to establish a more effective reach to this growing psychographic group. Moreover, it contributes to the body of knowledge of cultural consumer research. |
| id | sorbonner_a3b1ca6b828279c37e3fbcccbe4c6f79 |
| identifier_str_mv | 2195-2280 |
| language_invalid_str_mv | en |
| network_acronym_str | sorbonner |
| network_name_str | Sorbonne University Abu Dhabi repository |
| oai_identifier_str | oai:depot.sorbonne.ae:20.500.12458/1382 |
| publishDate | 2023 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managersAhmed, Amarconsumer behaviourcultural consumer researchfantasy sportshardcore playersmedia consumption.The internet has caused a worldwide exponential increase in the number of fantasy sports consumers in general, and Fantasy Premier League (FPL) in particular. This paper investigates the overall experiences of hardcore ‘managers’. Using interviews and applying Grounded Theory, this study offers a description regarding managers’ 1) perceptions of what makes a hardcore manager as against a casual one; 2) motivations to participate in FPL at hardcore levels; 3) media usage; 4) the impact FPL has on their consumption of the sport and its products; and 5) the marketability of specific players. Subsequently, we develop an understanding of international FPL hardcore managers’ consumption behaviour. This understanding helps teams, marketers, and sponsors both directly and indirectly to establish a more effective reach to this growing psychographic group. Moreover, it contributes to the body of knowledge of cultural consumer research.2023-01-23T05:42:01Z2023-01-23T05:42:01Z2023Controlled Vocabulary for Resource Type Genres::text::periodical::journal::contribution to journal::journal articleapplication/pdf2195-2280https://depot.sorbonne.ae/handle/20.500.12458/1382enInternational Journal of Marketing Semiotics & Discourse Studiesoai:depot.sorbonne.ae:20.500.12458/13822024-03-04T12:18:07Z |
| spellingShingle | I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers Ahmed, Amar consumer behaviour cultural consumer research fantasy sports hardcore players media consumption. |
| title | I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers |
| title_full | I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers |
| title_fullStr | I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers |
| title_full_unstemmed | I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers |
| title_short | I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers |
| title_sort | I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers |
| topic | consumer behaviour cultural consumer research fantasy sports hardcore players media consumption. |
| url | https://depot.sorbonne.ae/handle/20.500.12458/1382 |