Murakami on the bag: Louis Vuitton's decommoditization strategy
Purpose: As some areas of the luxury market have been industrializing because of their expanding scale and scope, the commoditization trend is threatening luxury brands along the value chain. Too many products might flood the market. Because the commodity trap has not so far been commonly referred t...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| منشور في: |
2013
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| الوصول للمادة أونلاين: | http://hdl.handle.net/20.500.12458/37 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84886022116&doi=10.1108%2fIJRDM-01-2013-0010&partnerID=40&md5=45448a3548588da0757673b976baabe6 |
| الوسوم: |
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