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    Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas by Joni Salminen (7434770)

    Published 2019
    “…This problem is especially vexing for data-driven personas because their creation is an opaque algorithmic process. In this research, we analyze the effect of increased transparency – i.e., explanations of how the information in data-driven personas was produced – on user perceptions. …”
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