Search alternatives:
values decrease » values increased (Expand Search), largest decrease (Expand Search)
ct values » _ values (Expand Search)
i values » _ values (Expand Search)
values decrease » values increased (Expand Search), largest decrease (Expand Search)
ct values » _ values (Expand Search)
i values » _ values (Expand Search)
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Study 2_Experiment 1.
Published 2025“…Findings from Analysis of Covariance (ANCOVA) in Study II indicate that in Experiment I, positive electronic word of mouth does not help improve value co-creation among spectators while negative electronic word of mouth does decrease value co-creation among spectators. …”
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Study 1_CFA2.
Published 2025“…Findings from Analysis of Covariance (ANCOVA) in Study II indicate that in Experiment I, positive electronic word of mouth does not help improve value co-creation among spectators while negative electronic word of mouth does decrease value co-creation among spectators. …”
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