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_ user » _ use (Expand Search)
_ we » _ e (Expand Search), _ fe (Expand Search)
decrease » decreased (Expand Search), increase (Expand Search)
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Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas
Published 2019“…This problem is especially vexing for data-driven personas because their creation is an opaque algorithmic process. In this research, we analyze the effect of increased transparency – i.e., explanations of how the information in data-driven personas was produced – on user perceptions. …”
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