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    From the Renewed Policy of Sport Mega Events to Prosumerism: Articulating the challenges faced by the 2022 FIFA World Cup in Qatar by Bretherton, Paul

    Published 2022
    “…These changes in the bidding and organisation of SMEs can be seen as examples of prosumerism, which refers to "the tendency towards a market where the distinction between producers and consumers decreases, where consumers are producing their own goods and services" (IGI Global, 2022, para. 2). …”
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