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    Marginal means (MMs). by Burak Sonmez (11987036)

    Published 2023
    “…In our forced-choice conjoint design with two profiles per choice task, marginal means have a direct interpretation as probabilities: these MMs average 0.5 with values above 0.5 indicating features that increase scientist’s favourability and values below 0.5 indicating features that decrease scientist’s favourability. …”
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