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    Study 2_Experiment 2. by Chen-Yueh Chen (9740047)

    Published 2025
    “…Findings from Analysis of Covariance (ANCOVA) in Study II indicate that in Experiment I, positive electronic word of mouth does not help improve value co-creation among spectators while negative electronic word of mouth does decrease value co-creation among spectators. …”
  20. 180

    Study 2_Experiment 3. by Chen-Yueh Chen (9740047)

    Published 2025
    “…Findings from Analysis of Covariance (ANCOVA) in Study II indicate that in Experiment I, positive electronic word of mouth does not help improve value co-creation among spectators while negative electronic word of mouth does decrease value co-creation among spectators. …”