Search alternatives:
largest decrease » larger decrease (Expand Search), marked decrease (Expand Search)
values decrease » values increased (Expand Search)
largest decrease » larger decrease (Expand Search), marked decrease (Expand Search)
values decrease » values increased (Expand Search)
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Study 1_EFA.
Published 2025“…Findings from Analysis of Covariance (ANCOVA) in Study II indicate that in Experiment I, positive electronic word of mouth does not help improve value co-creation among spectators while negative electronic word of mouth does decrease value co-creation among spectators. …”
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