Showing 7,381 - 7,400 results of 18,816 for search 'significantly ((((((lower decrease) OR (a decrease))) OR (mean decrease))) OR (linear decrease))', query time: 0.38s Refine Results
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    A game-theoretic analysis for creative mid-roll ads on a content platform by Shaofu Du (3359846)

    Published 2024
    “…Counterintuitively, the CMA fee rate at equilibrium decreases as video attractiveness and the CMA's ad conversion ability increase because higher video attractiveness and ad conversion ability enhance the advantages of lowering the CMA fee rate. …”
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