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greatest decrease » treatment decreased (Expand Search), greater increase (Expand Search)
lower decrease » larger decrease (Expand Search), linear decrease (Expand Search), teer decrease (Expand Search)
a decrease » _ decrease (Expand Search), _ decreased (Expand Search), _ decreases (Expand Search)
greatest decrease » treatment decreased (Expand Search), greater increase (Expand Search)
lower decrease » larger decrease (Expand Search), linear decrease (Expand Search), teer decrease (Expand Search)
a decrease » _ decrease (Expand Search), _ decreased (Expand Search), _ decreases (Expand Search)
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7221
A game-theoretic analysis for creative mid-roll ads on a content platform
Published 2024“…Counterintuitively, the CMA fee rate at equilibrium decreases as video attractiveness and the CMA's ad conversion ability increase because higher video attractiveness and ad conversion ability enhance the advantages of lowering the CMA fee rate. …”
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