Search alternatives:
linear decrease » linear increase (Expand Search)
lower decrease » larger decrease (Expand Search), teer decrease (Expand Search), we decrease (Expand Search)
a decrease » _ decrease (Expand Search), _ decreased (Expand Search), _ decreases (Expand Search)
linear decrease » linear increase (Expand Search)
lower decrease » larger decrease (Expand Search), teer decrease (Expand Search), we decrease (Expand Search)
a decrease » _ decrease (Expand Search), _ decreased (Expand Search), _ decreases (Expand Search)
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A game-theoretic analysis for creative mid-roll ads on a content platform
Published 2024“…Counterintuitively, the CMA fee rate at equilibrium decreases as video attractiveness and the CMA's ad conversion ability increase because higher video attractiveness and ad conversion ability enhance the advantages of lowering the CMA fee rate. …”
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