Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19.

The Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integ...

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Bibliographic Details
Main Author: Bagnied, Mohsen (author)
Other Authors: Speece, Mark (author)
Published: 2019
Online Access:https://dspace.auk.edu.kw/handle/11675/7573
https://journals.sagepub.com/doi/10.1177/0276146719835884
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