Marketing and Regional Integration for Food Security in the Arab World, Journal of Macromarketing, Vol.39, Issue 2, June 19.
The Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integ...
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2019
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| Online Access: | https://dspace.auk.edu.kw/handle/11675/7573 https://journals.sagepub.com/doi/10.1177/0276146719835884 |
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